#TheBookTalk2: Introduction to Nielsen BookScan and Book Data Services for Malaysia Book Industry

27 Nov 2017, 10:00:AM - 12:00:PM
Perbadanan Kota Buku Jalan Sultan Ismail Kuala Lumpur Federal Territory of Kuala Lumpur Malaysia

  • Is your business growing or shrinking?
  • How many are selling through?
  • What formats exist and at what price?
  • How are our competitors performing and which authors are driving their success?
  • What value should you put on an author?
  • How can this statistic affects publishing strategy, supply chain and reprint decision, as well as sales and marketing?

Following the success of Nielsen SoundScan which tracked point of sale figures for music, the Nielsen Company decided to launch a similar service for book sales. Previously, tracking of book sales, such as by the New York Times Best Seller list, was done without raw numbers. The New York Times would survey hundreds of outlets to estimate which books were selling the most copies, and would publish rankings but not figures. Only the publisher of a book tracked how many copies had been sold, but rarely shared this data.

This time, Nielsen is coming to Malaysia with cooperation with Perbadanan Kota Buku, supported by the Malaysian Book Publishers Association (MABOPA) and the Malaysian Booksellers Association (MBA), to introduce this service to the Malaysia Book Industry.

Will this only affect the Publishing Industry? How can other industries be affected by it? What kind of details and statistics will be transparent by implementing this service on Malaysia?

Come and join the briefing session on 27th November 2017 from 10 am to 12 pm at Nuke Room, Kota Buku, Kuala Lumpur.

 

Complete #TheBookTalk Series

 

BOOK TALK

CORE

DATE

PRICE/EVENT

REGISTRATION

(English)

Report Card & International Book Business Survival Guide

Copyright

20 November 2017

RM 200

 

EB:

RM 150

http://j.mp/2zA9Jo6%0a

 

(Limited seat)

(English)

Introduction to Nielsen BookScan and Book Data Services for Malaysia Book Industry

Statistics

27 November 2017

RM 50

 

EB:

RM 35

http://j.mp/2iCLDAU%0a

 

(Limited seat)

(Malay)

Kawalan dan Polisi Penerbitan Buku di Malaysia

Publishing

27 November 2017

Free

Registration is as in above form:

http://j.mp/2iCLDAU%0a

(English)

Beginner’s Guide: Mastering the Technology of Augmented Reality (AR)

Future Book

13 December 2017

100

 

EB:

RM 80

http://j.mp/2zAmmzm%0a

 

(Limited seat)

(Malay)

Perpustakaan Masa Depan

Future Book

20 February 2018

RM 50

 

EB:

RM 35

Coming soon.

 

(Limited seat)

Note: Refreshment is provided.

Use the same link as above:

http://j.mp/2iCLDAU%0a

 

Registration

The registration for this event has been closed.

Venue : Perbadanan Kota Buku Jalan Sultan Ismail Kuala Lumpur Federal Territory of Kuala Lumpur Malaysia

Organizer

Akademi Kota Buku

Akademi Kota Buku

(a company under Perbadanan Kota Buku; a GLC under the Ministry of Education Malaysia)

 

Phone: 03-2630 6882

Email: akb@kotabuku.my


Contact Organizer